Beyond the Algorithm: How AI and Authenticity Create Marketing
In 2025, I set out on a mission: to provide value, grow my audience, and help small businesses navigate the evolving digital landscape. My first piece explored why small businesses can’t afford to ignore social media this year.
Since then, I’ve expanded on each key point, breaking down the strategies that drive real impact. Now, we arrive at the final and arguably most important piece—storytelling.
In an age where artificial intelligence is reshaping content creation and marketing at an unprecedented pace, many entrepreneurs feel overwhelmed. The influx of AI-driven tools and rapid digital transformation has left many wondering: Should I embrace this shift or stick to what I know?
This article isn’t just about theory—it’s about a real-world transformation. It tells the story of how a niche business specializing in vintage Christmas décor, Life: Styled By Jackson, leveraged storytelling to stand out. And along the way, it redefined my own path as a digital marketer navigating the non-traditional.
Bridging The Gap
For many small businesses, marketing has long been synonymous with tried-and-true tactics. Traditional strategies remain viable, yet they no longer suffice in a world where algorithms, data analytics, and geo-targeting dictate online visibility. Take Jackson Adams, for example—a passionate interior designer specializing in vintage Christmas décor. When we first connected, I noticed a critical gap in his digital strategy. He was active on social media, but he wasn’t using AI to optimize content, expand his reach, or grow his business.
Jackson understood what AI was—its potential was not lost on him—but he was unaware of its practical applications. Recognizing this gap, I set out to not only introduce him to AI-driven marketing tools, but to empower him with the knowledge and confidence to leverage them strategically, make data-driven decisions, and ultimately take control of his brand’s online presence.
Our collaboration began with a simple yet powerful realization: each platform has its own language and audience. To optimize Jackson’s content for SEO and GEO targeting, I introduced him to tools that ensured his name would appear at the forefront when someone searched for vintage Christmas décor in Chicago.
Using AI-powered platforms like ChatGPT and prompt generators, I demonstrated how to craft tailored copy for LinkedIn, Instagram, Twitter, and more—teaching us both the basics of prompt engineering along the way. For example, I found AI Prompt Generator, a tool that simplifies the process of creating and optimizing prompts for various AI applications. Another powerful tool is Prompt Hero, which is more image-driven.
By understanding each platform’s unique algorithms and audience demographics, Jackson began to see results. Our first strategic content piece featured a behind-the-scenes look at Jackson’s shopping process, showcasing my POV while we shopped at Michaels Stores for materials.
Titled on screen as the hook “POV: Making Valentine’s Day Content with Jackson,” resonated deeply with his Instagram audience. The video blends humor, authenticity, and transparency which boosted engagement and demonstrated how a compelling narrative can drive social media success. We posted this video on various other platforms and it brought back valuable data. He even received requests for IRL content and a Cowboy Carter Wreath!
The Mechanics Behind Success: SEO/GEO, Analytics, and Content Repurposing
The core of our strategy is simple: use AI to enhance every step of the content creation process as an assistant.
While Google remains a powerhouse, driving over half of U.S. web traffic, the landscape is shifting. We’re moving away from traditional SEO and embracing what Neil Patel calls "search everywhere optimization" (SEO). Why? Because people aren’t relying solely on Google anymore. They're turning to platforms like TikTok, Instagram, Amazon, and AI tools like ChatGPT to find information. This means small businesses need to optimize for multiple platforms, not just one search engine.
Now, let’s talk about GEO (Geographical Search Engine Optimization), which is becoming increasingly important. With the rise of voice search and local queries, more people are searching for information based on location. In fact, your child might be ordering something from your Alexa as we speak. This highlights the need for businesses to optimize for conversational, location-based searches. It’s no longer just about ranking high on a search engine; it's about capturing attention within the search results themselves.
So, in 2025, think beyond Google. Optimize for all platforms, focus on user intent, and create content that answers specific, location-based questions. That's the key to staying ahead in the ever-evolving world of SEO and GEO.
Analytics played a crucial role in shaping our strategy. Tools like Buffer and Hootsuite provided valuable insights into engagement, reach, and audience behavior. By regularly reviewing these metrics and incorporating feedback from trusted peers, we ensured that we kept a human touch in our approach. The data confirmed what was working and highlighted areas for improvement, guiding our future content decisions.
However, while data is incredibly powerful, it doesn’t always tell the full story. Take the comment section of Jackson's videos. Viewers shared their excitement over the idea of a cowboy carter wreath, a creative idea that data analytics wouldn't have picked up on. That spark of interest from the audience led to a new piece of content that resonated deeply with them—something data alone couldn’t predict.
Content repurposing is a key part of my strategy. Now that the Valentine’s Day wreath is complete, I see a strong opportunity for Jackson to sell the product as a custom piece to his audience—those who were captivated by the video and expressed interest. The same applies to the cowboy carter wreath; its popularity from the comments section has shown it resonates. Looking ahead, once we’re ready to run paid ads, we'll edit these videos to include a clear call to action, asking viewers to purchase or subscribe to something Jackson is offering.
Remember, asking doesn’t always lead to sales. But when your audience sees you providing value and compelling content, the "ask" becomes much easier.
Overcoming Personal Barriers and Embracing Change
My journey into digital marketing has been anything but conventional. I earned my degree online during the pandemic, a time when building connections and securing internships was difficult and still is. My program was designed for students returning to higher education later in life while working full-time, which meant I had to navigate the industry on my own. Society often tells us we should have it all figured out in our 20s and be 'set' by 30—but we all know that’s far from the truth. In fact, many people in their 40s, 50s, or even 60s are still discovering their path. Who set these rules? We place immense pressure on ourselves to keep pace, yet failure, setbacks, and difficulties are invaluable—they challenge us to think differently, work harder, and ultimately become better.
After graduating, I struggled to land an entry-level digital marketing job. I faced endless rejections, subpar interviews, and job postings that demanded experience I simply didn’t have as a recent grad. I know many of you have been there. Instead of letting these obstacles define me, I followed the advice of my high school mentors Dominique Deal and David Shaw who instilled in me: "Go get what you're worth." I committed to proving my capabilities without relying on a damn resume. I chose digital marketing to tell stories, build brand and to empower others like Jackson—and you—to forge your own paths in whatever you love.
Through it all, I learned that the most compelling content often arises from vulnerability and authenticity. I openly shared my personal struggles, my fear of being on camera, the anxiety of public judgment, and the relentless pressure to produce flawless content—to illustrate that true growth happens when we step outside our comfort zones. By documenting every win, setback, and lesson over the past few months, I’ve embraced a philosophy of continuous experimentation and improvement. This journey isn’t just about leveraging the latest AI tools; it’s about cultivating resilience, authenticity, and a passion for constantly evolving our strategies—and, most importantly, telling our stories.
Looking Ahead: Small Businesses, Entrepreneurs, and Creatives
The digital landscape is evolving faster than ever. Interest-based algorithms are reshaping content discovery, AI is here and it’s an essential tool for marketers and business owners alike. My mission is simple: to democratize these tools so that small businesses and creators aren’t left behind. With platforms like ChatGPT and a growing arsenal of AI-driven solutions, the playing field has never been more accessible.
But tools alone aren’t enough and competition will get tougher. You need strategy, creativity, storytelling and adaptability to drive success. That’s why I’m committed to building a library of resources—content that empowers small businesses with practical knowledge, ensuring they can thrive in this new digital era.
No matter your industry—whether you’re a vintage décor specialist in Evanston or an entrepreneur looking to scale—the tools to grow are at your fingertips. They’re free, accessible, and waiting for you to explore.
Start small. Experiment with AI-powered tools, test new strategies, and learn from every success and failure. Most importantly, don’t be afraid to show up authentically & tell your story.